V & A William Morris Simply Natural Collection - Hyacinth

Some designs never go out of style. The Simply Natural collection brings William Morris’s timeless patterns to your sewing table in a calm, understated style, inspired by the V&A archives. William Morris was one of the most influential designers of the Arts and Crafts movement, best known for his wallpapers and textiles, which are held by the V&A.

The designs coordinate, so you can mix them for a quilt with real heritage, or let a single print take centre stage. Printed on 100% organic cotton fabric, it’s soft, breathable and a pleasure to cut and sew, with a smooth finish that presses crisply. It’s also OEKO-TEX® Standard 100 certified.

A few places this fabric loves to land:

• Quilting and patchwork: heritage quilts, wall hangings and sampler blocks
• Dressmaking: blouses, dresses, skirts and accessories
• Bag making: tote bags, pouches and zip cases
• Home décor: cushion covers, table runners and soft furnishings
• Crafts: appliqué, fussy cutting and handmade gifts

Licence information:

You are permitted to make and sell for commercial and non-commercial use. However, you must state that the product has been made with licensed fabric. It is NOT a licensed product.

• Width: 112cm/44' approx.
• Composition: 100% Organic Cotton
• Fabric Type: Cotton
• Range: William Morris
• Brand: Make + Believe

✔Machine wash at 30°C
✔Wash with similar colours for the first few washes
✔Do not use bleach
✔Line dry, or tumble dry on low
✔Iron on a cotton setting
✔Always test a small sample first to check your preferred washing method

Independently tested and certified to OEKO-TEX® Standard 100, this fabric is free from harmful substances. It’s made from organic cotton, grown without synthetic pesticides or fertilisers, so it’s gentler on the land too. Soft, breathable and built to last, it breaks down naturally at the end of its life.