By The Coast - Beach House - by Victoria Louise - The Craft Cotton Company

We're proud to stock By The Coast, a charming pastel nautical collection designed by Victoria Louise for The Craft Cotton Company. Printed on high-quality organic cotton, this collection brings coastal beauty vividly to life, with soft colours of turquoise, peach and coral running throughout.

The designs capture everything we love about a day at the seaside — footprints in the sand, sailing boats bobbing on the water, beach huts lined up along the shore, lighthouses standing watch, playful crabs, and a sunset to finish the day. It's colourful and fun without ever feeling loud, striking a lovely balance between nostalgic and fresh.

Every By The Coast fabric we sell is printed on 100% organic cotton, giving it a lovely light weight and soft drape, alongside the reassurance of a more considered, lower-impact production process. It handles beautifully under the needle, holding its shape through cutting, piecing and pressing.

Shop our full range of By The Coast fabrics for a whole host of summer-ready makes, including:

• Quilts and patchwork with genuine seaside charm
• Bunting, tablecloths and coastal home décor
• Bags, pouches and beach-day accessories
• Dressmaking, including summer dresses
• Fancy dress costumes and playful displays
• Nursery and children's room accessories

Width: 112cm/44" (approx)

Weight: 145–150gsm (approx)

Composition: 100% Organic Cotton

Thread count: 60x60, Homespun/Ringspun weave

Range: By The Coast

Designer: Victoria Louise

Brand: Craft Cotton Company

✔Wash at 30°C
✔Line dry
✔Always test a small sample first to check your preferred washing method

Made from 100% organic cotton, this fabric goes a step further than standard cotton by being grown without synthetic pesticides or fertilisers, making it a genuinely lower-impact, renewable and biodegradable choice for your creative projects.